"The doctor of the future will give no medication, but will interest his patients in the care of the human frame, diet and in the cause and prevention of disease" - THomas A. Edison

Consumer Release

Heart of Nature breads are unique high fibre loaves packed with seeds and whole grains. There is now a delicious new, protein rich addition to the range: ‘White Quinoa’.

The range which claims to be one of “the healthiest breads in the world”, packs each loaf with health boosting whole grains, super seeds and fruits including Chia, Pumpkin, Sunflower, Linseeds, Cranberry or Prune. The entire range is wheat/ gluten free free, and all breads are suitable for vegans.

The Heart of Nature bread is packed with seeds, which are all full of vitamins and minerals. Baked with zero added sugars, and without the use of any additives, The Heart of Nature comes in six varieties; New White Quinoa, Prunes, Chia, Cranberries, Green Olives and Original Mix.

It has even been given enthusiastic support from renowned nutrition writer Ursula Arens who is a monthly columnist for the magazine read by professional dietitians and nutritionists: Network Health Digest magazine (www.nhdmag.com). “Very few people consume enough fibre, but Heart of Nature is packed full of it. In fact, just one slice provides a fifth of the recommended daily intake and a whopping 50% more than is needed to qualify a product as high in fibre! It’s also full of health boosting nutrient-rich seeds and unlike other products which are labelled as ‘healthy’, the Heart of Nature range truly deserves top seed status.”

Topped with a much-loved avocado smash and squeeze of lemon it makes for a super nutritious summer lunch. Or pack it into the picnic basket with some hearty hummus and a splash of chilli sauce for alfresco feasting at its best.

Each loaf is made to a traditional Polish recipe, where bread is not just an everyday staple, but held at the heart of their culture, offered as a symbol of hope at wedding ceremonies that the couple will never go hungry.

The Heart of Nature loaves are now available in Waitrose, Ocado, Wholefoods Market and Planet Organic priced at £2.99- £3.49. Alternatively, you can order online at www.puregrainbread.com.

Note for editors: Commentary from CEO Robert Sak, or nutrition writer Ursula Arens is available via info@puregrainbread.com

Trade Release

Why The Heart of Nature is a miracle brand of the future ?

‘The Heart of Nature’ the miracle brand, has taken another great step and has gone Organic & Gluten Free. Becoming an ideal alternative for Celiac individuals suffering gluten intolerance, the range invites them to join numerous customers enjoying great, nutritional benefits of its offering.

The unique range of pure grain bread loafs, baked without any flour nor yeast, is gluten, sugar, dairy & wheat free. It is offering consumers a bread that tastes delicious and can be eaten by everyone looking for an optimum healthy lifestyle, including Celiac, wheat free, sugar free, dairy free or Vegan diet. The breads are high in fibre, protein, omega 3-fatty acids and completely free of trans-fats (hydrogenated), as well.

‘The Heart of Nature’ loafs have been well appreciated by Waitrose, Wholefoods, Ocado and Planet Organic customers. Number of small health food retailers have shown steep increase in sales and repeat purchase, too. The range is greatly supported by Ursula Arens, who is a nutrition writer with a degree in dietetics, monthly columnist for the magazine read by professional dietitians and nutritionists: Network Health Digest magazine.

There are 6 variants in the initial range, each combining Oat Flakes, Sunflower Seed, Brown Linseed, Golden Linseed, Pumpkin Seed, Millet Seed, Psyllium Husk Powder, Milled Brown Linseed, Chia Seed, Quinoa Seed and Teff. The 6 loaves in the range are: Prunes, Cranberries, White Quinoa, Chia Seeds, Green Olives and Original.

Robert Sak, Managing Director of Smakosz Limited- company behind the launch, says, “As sales of mainstream bread have declined, consumers are increasing their purchase of functional and artisan breads. We are launching Heart of Nature to capitalise on this. Whilst Pure Grain bread is popular throughout Poland, there is nothing like it on offer in the UK. We wanted to introduce an authentic Polish bread which we believe is the healthiest in the world. It provides vitamins C, E, B6, A and F as well as slow release energy to support blood sugar regulation beneficial for weight loss. So far, we’ve received entirely positive customer feedback.

Sak continues “There is no denying how influential the health food market has become and The Heart of Nature range offers a completely new bread to that market. As well as on-shelf in Waitrose, Wholefoods, Ocado, Planet Organic and additional independents, the company is currently in talks with other multiple retailers.” The loaves retail at a recommended sale price of £2.15 - £4.49 dependent on variant. The bread is freezable, has long 35-63 days shelf life and can be delivered Worldwide.